LDS Charities, the humanitarian arm of The Church of Jesus Christ of Latter-day Saints, donated $1.8 million from the theatrical release of Meet the Mormons to the American Red Cross on March 15, 2015. The donation stemmed from the net proceeds of the Meet the Mormons feature-length documentary, released nationwide in more than 400 theaters in October 2014.
The donation represents another link in the strong partnership between the Red Cross and The Church of Jesus Christ of Latter-day Saints, who have worked together to help people in need for nearly 100 years.
"Because of this long-standing relationship [with the American Red Cross], it was decided that when ‘Meet the Mormons’ was released we would take the net proceeds of the movie and give it to the American Red Cross," said Bishop Gary E. Stevenson, the Church's Presiding Bishop. "The release of 'Meet the Mormons' exceeded everyone's expectations."1
Bishop Stevenson presented the donation to Cliff Holtz, president of humanitarian services of the American Red Cross, at the Utah Red Cross's annual Heroes Luncheon.
Gail J. McGovern, CEO and president of the American Red Cross, has previously described the strong relationship between LDS Charities and the Red Cross. "Our partnership...is absolutely essential for the Red Cross to be able to fulfill its mission every single day. It's a privilege to be able to work with such a caring group of people that truly understand the meaning of giving back."
This partnership with the American Red Cross began in the early 1900's. During World War I, the women’s Relief Society of the Church joined with the Red Cross as they participated in food production and conservation, fundraising drives, sanitation, child welfare work, and other service. Around the same time, the Relief Society also collaborated with the Red Cross to train more than 10,000 Relief Society sisters in Red Cross courses in home nursing, first aid, and nutrition.
Since that time the Red Cross and LDS Charities have worked together as they have responded to local, regional, national, and international disasters and emergencies. Over the past 30 years, the Red Cross and LDS Charities have collaborated on more than 220 projects across the United States, including providing vouchers to Deseret Industries thrift stores for those in need, donations of clothing and hygiene kits, medical assistance for refugees, hospital equipment and training, a vaccination program, help for internally displaced refugees, and emergency response to earthquakes, fires, flooding, mudslides, cyclones, typhoons, severe weather, tornadoes, and war.
Approximately 200,000 individuals have benefited from projects sponsored by LDS Charities in partnership with The American Red Cross; more than 85 percent of those individuals received help following an emergency. LDS Charities has previously invested almost $10 million into projects in partnership with the Red Cross, and Church members time and again have rolled up their sleeves to make lifesaving blood donations to the Red Cross, which provides about 40 percent of the nation’s blood supply. Both organizations look forward to continue working together to relieve suffering through future projects. LDS Charities is pleased to donate these proceeds to assist in the great work that the American Red Cross does in the United States and around the world.
To volunteer with the Red Cross, visit RedCross.org.